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An aside on the aluminium Coca-Cola container

12/07/2014

In itself this object is iconic. It stands 18cm tall, is as tactile as polished stone and sprayed in gorgeous (and brand) red. The distinctive legend sweeps around the middle. As a sculptural item it is magnificent, and it only cost $2 from my local supermarket here in Australia.CocaCola Aluminium Bottle_0004

However, I lament the waste. Were I to live in South Australia I could expect a 10c refund at recycling points. However, that is  the only State in this country with such a scheme. True, my local council provides recycling bins and I could recycle this empty aluminium container – expect it is too beautiful to discard.

CocaCola Aluminium Bottle_0005I find myself in a dilemma. On the one hand, I admire the thing with a designer’s passion; on the other I curse the waste of a finite raw material: the sheer labour that went into crafting this $2 throwaway; the energy that went into production and getting it from factory to market. And all for what? The contents are hardly sufficient to quench a sparrow’s thirst let alone an adult’s. What then is it for?

It seems yet another example of our contempt for our world: a side-swipe at the less fortunate, a snub at the weak and the poor by a global conglomerate that soaks up resources with negligent ease.

Yet…it sits on my desk as if a tribute. A tribute to what? To the splendour of the imagination. I temper my indignation with the view that at least this container will be preserved and not lost among the millions of others that either fail to be recycled or are, themselves, placed on the shelves and mantelpieces of morally tortured aesthetes.

CocaCola Aluminium Bottle

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